![]() We want to see how customers will react and whether we will see an increase in sales.” “We always did deals on chips and pizza separately,” he says, “but we never did any cross-category promotions in the freezer until now. Most deals cost between £4 and £6.”įrozen meal deals are a new foray for John. The other one is for two pizzas, chips and a frozen chocolate cake. “One is for fish fingers or battered cod, Birds Eye garden peas and chips. “At the moment, we have two different promotions running,” she explains. The price point is hitting the mark for Sam and her customers. “Premier has started doing frozen meal deals where customers buy three or four products to make a meal and save about £6, so they are really competitively priced.” “It went out of fashion for a while, but now people are so busy that they have come back to the freezers because they want quick meal options. “I think it’s crucial for c-stores to have a strong frozen foods offer,” she says. While her 1,600sq ft store can’t offer the breadth of range found in the freezers of the multiples, her focus on value is really paying off. John adds: “We know, from speaking to people in the industry, that frozen is something that we need to make more of and it’s an area we are looking to keep on improving.”įrozen food is a category that Samantha Coldbeck, owner of Premier Wharfedale in Hull, is also focusing on. ![]() Frozen vegetables were up 7.2% in value in the year to 3 December 2017, with ice cream up 8.5% in value. He’s on the right lines according to latest statistics. He finds that Bird’s Eye frozen vegetables and kid’s ice lollies are among the most popular lines. This means he can offer an increased number of lines for the summer and ensure he’s offering a good balance of products. To capitalise on this trend, John has added a new freezer to his store which has increased frozen capacity by 25%. Those kinds of products have become much more prevalent and captured the family market.” “People are looking to buy the multipacks and large bags because they know they are better value. “I think frozen is going the way of chocolates and sweets,” he says. And at John Mitchell’s Spar store in Ceres, Fife, it’s multipacks that are pulling value-conscious shoppers in. ![]() The appeal isn’t surprising given few product categories can offer the kind of convenience and variety that can be found in the frozen aisle. The retail frozen food sector exceeded £6bn in the second half of 2017, while the value of frozen food sales increased by 6.1% in the year to 3 December 2017. Today, ready meals and family-friendly lines are encouraging shoppers and convenience retailers to pay much more attention to frozen. There was a time, not too long ago, when frozen foods were seen as fresh food’s poor relation.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |